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REAL Challenge Social Media Kit

REAL Challenge

REAL Challenge 2024 Social Media Kit

Promotional Social Media Posts/Email

Promotional Social Media Posts:

Message #1:

I'm taking on a challenge that is close to my heart, and I need your support! Today, I'm joining the REAL Challenge to raise funds for grants that support local charities fighting homelessness in central Indiana.

Here are some eye-opening facts about homelessness in our community:

  • Over 2,000 people don't have a safe place to sleep on any given night in central Indiana.
  • People of color make up 50% of the local homeless population, despite representing a much smaller number of the total population. 
  • Around 11% are American Military Veterans, including a growing number of women.
  • Job loss or loss of other income is the #1 cause of homelessness.
  • The average age of a person experiencing homelessness is just 7 years old.
  • Domestic violence accounts for half of all women and children experiencing homelessness.
  • The number of homeless youth (18-25) has doubled since the pandemic.
  • Many experiencing homelessness remain unseen – single parents in their cars, couch-surfing youth, and families barely making it in derelict hotels.

This is a chance to make a real difference in the lives of those who need it most. Please consider making a donation to my REAL Class's fundraising page before midnight tonight. Together, we can provide hope and shelter for our neighbors in need. 

(Insert class fundraising page) #REALChallenge #BeTheKey #RealtorsGiveBack


Message #2: TO SHARE IN ADVANCE!

I'm excited to share something meaningful that I'm a part of – the REAL Challenge on Tuesday, October 22!  I'm raising funds for grants that support local charities working tirelessly to combat homelessness in central Indiana.

Did you know that on any given night, over 2,000 people in central Indiana lack a safe place to sleep? It's a startling reality we can't ignore. But together, we can make a change.

Here's how you can help:

1. Mark your calendar for October 22 and donate to my REAL Class's fundraising page.

2. Share this post with your friends and family to spread the word.

3. Join me in taking action against homelessness in our community.

Let's stand together and make a difference. Together, we can provide shelter, hope, and support to those who need it most. 

Stay tuned for updates and stories of impact. Together, we can bring change and light into the lives of our neighbors.  #REALChallenge #GiveBack #EndHomelessness

Donate on October 22 at (Insert class fundraising page)


Message #3:

I need your help in a very important mission – solving homelessness in central Indiana. Today is the day every MIBOR Real Estate Academy of Leadership Class competes to raise the most money for the REALTOR® Foundation. Every dollar we raise goes towards grants for local charities working tirelessly to provide shelter and safety for our most vulnerable neighbors.

Did you know that over 2,000 people in our community won't have a safe or sheltered place to sleep tonight?

It's a crisis, but together, we can make a difference.

This is a chance to make a real change in the lives of those who need it most. Please consider making a donation to my REAL Class's fundraising page before midnight tonight. Together, we can provide hope and shelter for our neighbors in need. 

(Insert class fundraising page) #REALChallenge #BeTheKey #RealtorsGiveBack

 

Social Media Tips:

·      Tag us in your posts! This way, we’ll see and engage and potentially share. See below for our social handles!

Tagging on Facebook & LinkedIn: To tag on Facebook or LinkedIn, simply put an @ symbol and begin writing the name.

Tagging on Instagram: @realtorfnd

·      Use our Hashtags! Use #REALChallenge, #solvehomelessness, #BeTheKey or #RealtorsGiveBack for your posts.

·      Include a Call-To-Action at the end of your post to share where your audience can donate to your campaign.

Remember, REALTORS® make a living helping people find their homes and more than 12,000 people in Indianapolis will experience homelessness at some point each year.


Email Template to Request Donations:

Dear [Donor’s name],

I am a proud member of the MIBOR Real Estate Academy of Leadership Class of _____. Today, all REAL Classes are competing to see which REAL Class can raise the most money for the REALTOR® Foundation, whose mission is to support local nonprofits solving homelessness.

I hope you will support my efforts by donating to my class before midnight tonight! Your donation directly supports grants for local nonprofits solving homelessness in central Indiana.

As a REALTOR®/(or insert Affiliate industry), I believe that everyone in our community deserves a safe place to call home. Sadly, over 2,000 individuals in central Indiana are left without a safe place to sleep on any given night. In fact, around 12,000 people will become homeless each year in our area.

It’s heartbreaking to know the average age of a person experiencing homelessness is just 7 years old.

We often think of the panhandlers on the street or exits of the interstate, but families with children are the ones most likely to become unhoused. Domestic violence accounts for half of all women and children experiencing homelessness.

My career is centered around helping people find their homes and that is why I think it is so important for each one of us to contribute to the cause of reducing homelessness in our community.

By donating to the REALTOR® Foundation, you are not only supporting the most vulnerable Hoosiers but also providing assistance to local nonprofits that are genuinely solving homelessness. Let's make our community a better place to live, work, and play for everyone.

You may donate online at (Insert class fundraising page) TODAY October 22 to support my REAL Class and make a positive difference in our community. You are linking hope to homelessness!

Thank you for your consideration and support.

Sincerely,

[Your name and signature]

 

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